{"id":1688,"date":"2016-11-25T10:45:57","date_gmt":"2016-11-25T09:45:57","guid":{"rendered":"http:\/\/www.si-hr.eu\/en2\/?page_id=1688"},"modified":"2016-11-25T10:45:57","modified_gmt":"2016-11-25T09:45:57","slug":"green-landscape","status":"publish","type":"page","link":"http:\/\/www.si-hr.eu\/en2\/map\/green-landscape\/","title":{"rendered":"GREEN LANDSCAPE"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_full-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_full  avia-builder-el-0  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_heading-7d430f23629916435636abdf5a09bb7f\">\n#top .av-special-heading.av-av_heading-7d430f23629916435636abdf5a09bb7f{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-av_heading-7d430f23629916435636abdf5a09bb7f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-av_heading-7d430f23629916435636abdf5a09bb7f .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-av_heading-7d430f23629916435636abdf5a09bb7f av-special-heading-h3 blockquote modern-quote modern-centered  avia-builder-el-1  avia-builder-el-no-sibling '><h3 class='av-special-heading-tag'  itemprop=\"headline\"  >ECONOMIC AND SOCIAL DEVELOPMENT<br \/>\nTOURISM AND RURAL DEVELOPMENT<\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb\">\n.flex_column.av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-352b07ef7d3bc99b2e9f92e7a9e06bdb av_one_half  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-6f0011b492c9d78c2cd0b3e5d6a19e76\">\n.avia-image-container.av-av_image-6f0011b492c9d78c2cd0b3e5d6a19e76 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-6f0011b492c9d78c2cd0b3e5d6a19e76 av-styling- avia-align-center  avia-builder-el-3  el_before_av_textblock  avia-builder-el-first '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1690 avia-img-lazy-loading-not-1690 avia_image' src=\"http:\/\/www.si-hr.eu\/en2\/wp-content\/uploads\/sites\/12\/2016\/11\/ZELENO-PODEZELJE.jpg\" alt='' title='ZELENO PODEZELJE'  height=\"217\" width=\"290\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>GREEN LANDSCAPE<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><i><b>Project summary <\/b><\/i><\/p>\n<p align=\"JUSTIFY\">The main objective of the project GREEN LANDSCAPE was to improve the economic growth and competitiveness of agricultural products in the border region of NE Slovenia (Podravska, Pomurska) and NW Croatia (Vara\u017edinska, Me\u0111imurska), on the basis of innovative and comprehensive approach to the promotion and trade of heterogeneous rural agricultural crops and products (in hereinafter referred to as: products) with more value. On this basis, the project had the following specific objectives: with comprehensive and innovative market \/ promotion system, enable the growth of the number of SMEs, specialized farms and associations in the field of agricultural products of higher quality; on the basis of specific promotional activities in the field and exchange of good practice, to encourage the cross-border business cooperation in the field of agriculture, which is especially important, because of the Croatian accession to the EU and the fall of administrative boundaries, which allow free movement of agricultural products; with new promotional channels (Green points, online marketplace) and extensive promotional campaigns in major urban centers, specialized trade fairs and tourist centers, increase the visibility of agricultural products; to educate and promote the local residents and producers about the development of new opportunities for the local population in rural areas. Joint implementation of the project on the Slovenian and Croatian side has provided a total, transparent and balanced development of regions, as well as increasing the capacity of producers of agricultural products for the efficient production and sale of products on the open market. This was achieved with the exchange of information, experience and best practice, conducted on the basis of very concrete actions. The added value of cross-border cooperation and the use of EU funds were the secure, developed and implemented strategies of advanced market \/ promotion system, for the support of the Croatian and Slovenian producers of agricultural products on the open market.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-2a64de42b738552fe666ca889af77e28\">\n.flex_column.av-av_one_half-2a64de42b738552fe666ca889af77e28{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-2a64de42b738552fe666ca889af77e28 av_one_half  avia-builder-el-6  el_after_av_one_half  el_before_av_image  flex_column_div av-zero-column-padding column-top-margin'   ><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><table border=\"1\" width=\"637\" cellspacing=\"0\" cellpadding=\"7\">\n<colgroup>\n<col width=\"191\" \/>\n<col width=\"416\" \/> <\/colgroup>\n<tbody>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"8\"><b>Project title<\/b><\/td>\n<td width=\"416\">\n<p align=\"JUSTIFY\">Implementation of marketing\/promotional system for local heterogeneous agricultural products of higher quality<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"9\"><b>ERDF funds<\/b><\/td>\n<td width=\"416\">378,685.06 EUR<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"9\"><b>Project duration <\/b><\/p>\n<p><b>(month\/year \u2013 month\/year)<\/b><\/td>\n<td width=\"416\">1.1.2014 &#8211; 17.6.2015<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"9\"><b>Lead partner<\/b><\/td>\n<td width=\"416\">Kmetijsko gozdarska zbornica Slovenije &#8211; Kmetijsko gozdarski zavod Murska Sobota<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"9\"><b>Partners<\/b><\/td>\n<td width=\"416\">Slovensko zdru\u017eenje za integrirano pridelavo zelenjave<\/p>\n<p>In\u0161titut za napredne tehnologije in komunikacije Murska Sobota<\/p>\n<p>Razvojna agencija Grada \u010cakovca &#8211; \u010cakRa d.o.o.<\/p>\n<p>Grad Ludbreg<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"9\"><b>Regions involved<\/b><\/td>\n<td width=\"416\">SI: Pomurska regija, Podravska regija<\/p>\n<p>CRO: Me\u0111imurska \u017eupanija, Vara\u017edinska \u017eupanija<\/td>\n<\/tr>\n<tr>\n<td bgcolor=\"#f2f2f2\" width=\"191\" height=\"8\"><b>Website<\/b><\/td>\n<td width=\"416\"><span lang=\"sl-SI\">SI: <\/span><span style=\"color: #0000ff;\"><u><a href=\"http:\/\/www.zeleno-podezelje.eu\/\"><span lang=\"sl-SI\">http:\/\/www.zeleno-podezelje.eu\/<\/span><\/a><\/u><\/span><\/p>\n<p><span lang=\"sl-SI\">CRO: <\/span><span style=\"color: #0000ff;\"><u><a href=\"http:\/\/www.zeleno-podezelje.eu\/zeleni-krajolik\"><span lang=\"sl-SI\">http:\/\/www.zeleno-podezelje.eu\/zeleni-krajolik<\/span><\/a><\/u><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><i><b>Key results and performed activities <\/b><\/i><i>(quantitative results; max. 3 &#8211; 5)<\/i><\/p>\n<p>1 online marketplace of local agricultural and processed agricultural products;<\/p>\n<p>6 green marketing and promotional points;<\/p>\n<p>8 promotional sets for individual products;<\/p>\n<p>24 manufacturers involved in the process of animation and education;<\/p>\n<p>23 different promotional events with tastings at the green points.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-e77576285ff4be85500ab511a80a4b48\">\n.avia-image-container.av-av_image-e77576285ff4be85500ab511a80a4b48 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-e77576285ff4be85500ab511a80a4b48 av-styling- avia-align-center  avia-builder-el-9  el_after_av_one_half  avia-builder-el-last '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-1689 avia-img-lazy-loading-not-1689 avia_image' src=\"http:\/\/www.si-hr.eu\/en2\/wp-content\/uploads\/sites\/12\/2016\/11\/ZELENO-PODEZELJE-logo-300x90.png\" alt='' title='ZELENO PODEZELJE logo'  height=\"90\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/www.si-hr.eu\/en2\/wp-content\/uploads\/sites\/12\/2016\/11\/ZELENO-PODEZELJE-logo-300x90.png 300w, http:\/\/www.si-hr.eu\/en2\/wp-content\/uploads\/sites\/12\/2016\/11\/ZELENO-PODEZELJE-logo-495x150.png 495w, http:\/\/www.si-hr.eu\/en2\/wp-content\/uploads\/sites\/12\/2016\/11\/ZELENO-PODEZELJE-logo-450x135.png 450w, http:\/\/www.si-hr.eu\/en2\/wp-content\/uploads\/sites\/12\/2016\/11\/ZELENO-PODEZELJE-logo.png 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":1373,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0},"acf":[],"_links":{"self":[{"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/pages\/1688"}],"collection":[{"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/comments?post=1688"}],"version-history":[{"count":1,"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/pages\/1688\/revisions"}],"predecessor-version":[{"id":1691,"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/pages\/1688\/revisions\/1691"}],"up":[{"embeddable":true,"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/pages\/1373"}],"wp:attachment":[{"href":"http:\/\/www.si-hr.eu\/en2\/wp-json\/wp\/v2\/media?parent=1688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}