ECONOMIC AND SOCIAL DEVELOPMENT
TOURISM AND COUNTRYSIDE DEVELOPMENT

BOATMEN OF IDEAS ALONG MURA

Project summary

During the performance of the project, we have analyzed the existing situation with the offer of handcraft and culinary products on the cross-border area. Based on the results of the analysis, we formed the content of the workshops, which helped to raise the level of knowledge and skill of the existing providers, and with the integration of any other interested participants, contributed to the development of the activity. We have developed 4 new products and 2 new services. We have organized 18 promotional workshops and 4 promotional tourist events, which contributed to the increased recognisability of the cross-border offer, and to the integration of the products into and services into the tourist offer. We have created a promotional film about the project, which serves as a tool for education and promotion. We have analyzed the situation of the formal and informal types of education, registration status formation, we have identified the educational needs, prepared the suggestions for handcraft products for cross-border area. The broader public was informed through the various media, about the execution of activities and project’s results.

Project title innovation and creativity in development of traditional local products with higher added value
ERDF funds 379,933.80 EUR
Project duration

(month/year – month/year)

1.4.2011-31.3.2013

Lead partner

Društvo za promocijo in zaščito prekmurskih dobrot

Partners Pomelaj, zadruga za ruralni razvoj z.o.o.

Razvojna agencija Grada Čakovca

Turistična zajednica grada Čakovca

Regions involved

SI: Pomurska regija

HR: Međimurska županija

Website SI: http://www.pomurski-zakladi.si/

HR: http://www.pomurski-zakladi.si/hr/

EN: http://www.pomurski-zakladi.si/en/

Key results and performed activities (quantitative results; max. 3 – 5)

1 promotional film;

1 web page with introduced local providers;

1 map of the local products.