3M MURA MEDIA MINORITY

Project summary

The main specific cross-border goal of the project was to encourage and support exchanges in cultural and social topics and areas in order to improve the quality of everyday life, services and sharing of information in the program area. Accordingly, the specific cross-border objectives were focused on benefits of target groups as follows: to establish cooperation between the local media on both sides of the border, on the basis of concrete media coverages (total of 52 TV shows) to ensure adequate promotion of 3M Mura-Media-Minority activities, events, projects and other cross-border institutions and exchange of information; to implement two five-days cross-border media summer camps, which will help to raise awareness of cultural differences and cultural heritage on both sides; to promote cultural exchange and organization of events that will be attractive to audiences and to enhance cultural cooperation, through identification, promotion and support of cross-border cultural and other events that are related to minorities; to create additional communication channels that will ensure appropriate promotion and promote exchange of information on events, attractions and cultural heritage, tourist destinations and cuisine, through establishment of regional web-sites and 8 Info-points on both sides;

to encourage the mobilization of minorities and minority organizations on both sides of the border and to ensure better organization and sustainable cooperation with countries of origin, based on the common organization of events and summer camps. The project has had a significant and positive impact on cross-border cooperation and preservation of cultural identity of the Slovenian minority in Croatia, and Croatian minority in Slovenia. Moreover, the project will increase cooperation between institutions and organizations active in media (TV and internet), cultural institutions and associations as well as municipalities. 3M Mura-Media-Minority project has significantly contributed to the perception of cross-border project area as a common, culturally rich and worth preserving