Project acronym: kulTura (1.118.806,54 ERDF)
Lead Partner: Grad Jastrebarsko
Project Partners: Udruga hrvatskih putničkih agencija, Muzejski dokumentacijski centar, Razvojna agencija Sotla, OBČINA ŠMARJE PRI JELŠAH, Kmetijsko gozdarska zbornica Slovenije – Kmetijsko gozdarski zavod Maribor
There are more than 50 small historic towns along the SI-CRO border with rich cultural heritage representing the only underused potential for revival of ran down squares and lanes in the town centers. ČRNOMELJ and JASTREBARSKO are one of these towns. Do you know them? Probably not; although we drive past them on our way to the Adriatic coast and even though they are less than an hour drive away from the two capitals. Therefore our CHALLENGE is to use the heritage and tourism trends for increased visit of the border area. The CROSSBORDER dimension is recognized as an important OPPORTUNITY for the small towns which can find their place on the market along with Zagreb, Ljubljana, Piran, Rovinj.
The OBJECTIVE is to activate and renovate dilapidated cultural heritage for sustainable tourism breakthrough of small border towns. To achieve this we will, first in Jaska and Črnomelj, develop and test new CB tourism product kulTura, which will be encouraged for wider use. KulTura will be simple, different and slow. It will be”cool” tour along the hidden cultural heritage, supported with CB digital card and designed according to visitors expectations and needs, especially of those with functional constraints. KulTura will present the heritage of small towns; it will package local offers, strolls and tasting experiences, enable digital animations and lively meetings with historical characters of streets, squares and parks. In Jaska the visitors center and the pavilion will become the main attraction of kulTura. In Črnomelj the lane of kulTura trail shall be ‘paved’ along renovated historic streets. All these will be achieved through holistic, sustainable, inclusive and smart approach. We can overcome the current state of small towns only with innovation; therefore the non-standard approaches are introduced in all segments of the product – from renovation details to revival of great stories of random people. KulTura is designed as a development model and the CB card as a tool for further expansion and marketing of all small historic towns along the border.
