Project acronym: LIVING CASTLES (1.236.470,80 ERDF)

Lead Partner: Međimursko veleučilište u Čakovcu

Project Partners: Raziskovalno izobraževalno središče Dvorec Rakičan, Znanstveno-raziskovalno središče Bistra Ptuj, Razvojna agencija Savinjske regije d.o.o., Gradski muzej Varaždin, Muzej Međimurja Čakovec, Muzeji Hrvatskog Zagorja, Proteus d.o.o.

The project “Living Castles” focuses on the preservation and valorisation of manors/castles through the development of a common cross-border tourism offer and the integration of innovative activities for the preservation of cultural heritage.Project’s main theme is the creation of a common brand – a network of castles/manors that will enable bigger recognisability and promotion.The goal is to present castles/manors as a common tourism product (home and abroad), inspired by castles in south Bohemia and Bavaria.Buildings will be furnished with common signs.Joint promotion and thematic events will enrich the current tourism offer.As castles/mansions are buildings under historical/cultural protection, their use is often rigidly defined, thus any changes are costly and difficult to realize.The project focuses on finding solutions how to use small investments and ICT tools to fill such gaps and to breathe new life to old historic walls and to offer visitors a unique experience.The usage of VR headsets makes it possible to walk through historic corridors and see how buildings have changed through time;hologram technology pushes boundaries when historical characters and mythical creatures come to life in front of our eyes; 3D projections breathe new dimensions to old walls.Only a few years ago this technology was inaccessible to the general public, as it was too costly or because advanced skills were needed for its usage.Today such technology is accessible, affordable and very advantageous as it can be adapted to various content and tailored to different target groups in order to enable a dynamic range of unique offers with just one investment.Thus, the transfer and exchange of digitized cultural heritage (photos, images) is much cheaper, moreover it also enriches permanent museum collections and promotional activities. A set of common events and investments to cultural heritage will offer a unique experience of castle lifestyle.