Project acronym: MITSKI PARK (633.292,00 ERDF)
Lead Partner: Občina Hrpelje-Kozina
Project Partners: Općina Mošćenička Draga, Sveučilište u Rijeci, Fakultet za menadžment u turizmu i ugostiteljstvu, Visokošolsko središče Sežana, Univerza na Primorskem/Universita’ del Litorale, Turistička Zajednica Općine Mošćenička Draga , Arhej d.o.o., arheološke raziskave in druge intelektualne storitve
The project addresses the common challenge, typical for the entire PA, of preservation and enhancement of material and immaterial cultural heritage that is currently poorly utilised. The project’s common main objective is to actively preserve and enhance mythical landscape’s cultural heritage from the perspective of sustainable tourism in the territory of Mošćenička Draga and Hrpelje-Kozina municipalities. Visitors of the Cross-boarder myth park (CMP) will be offered a unique experience which will enrich the destination’s attractiveness and increase the number of visits.
The project’s main direct effects are: tourist visits to new CB tourist destination (5000); a company providing interpretation knowledge and development of animation program in the CMP (1); tourist products for sustainable use of heritage of myth tradition (2); people trained on CMP contents (131); small-scale investments in infrastructure: visitors’ centres on HKM and MDM areas (2). All target groups will benefit from direct effects (general public – tourists/visitors, mainly children, SMEs, local and regional bodies, interest groups, non-profit organisations and other institutions).
Innovative approach consists in creation of new CB tourist products combining new CMP with a series of services, thus promoting economic and sustainable tourist development. The park will have an uniformed appearance; while visiting one of the two destinations, the visitors will be shown a virtual presentation of the other location, which will motivate them to visit also the other location. In the CMP, classic signage tables will be replaced by environment-friendly stone indicators.
CB tourist products can be created and successfully marketed only if supported by active cooperation of actors from both counties. Revitalisation of heritage and the combining of heritage with CB tourist products, resulting in a rich bid, can be achieved only through establishing a CB tourist destination – the Cross-border Myth park.
