ECONOMIC AND SOCIAL DEVELOPMENT
TOURISM AND COUNTRYSIDE DEVELOPMENT
365 DAYS OF RIVIERA
Project summary
General cross-border objectives of the project were: the development of a common cross-border destination “RIVIERA”; the improvement of the image, attractiveness and competitiveness of the cross border “RIVIERA” region, for the achievement of positive effects; ensuring the support of tourism development with the upgraded offer, connectivity and generally better usage of cultural and natural resources; the inclusion of various tourist sources into the cross-border tourist products, with the revitalization and preservation of cultural sources; the increase of demand for all segments of the offer on the cross-border area, throughout the whole year – “365 DAYS OF RIVIERA”. Specific cross border objectives of the project were: to develop an attractive and competitive integral tourist product – cultural tourism – “RIVIERA”; to develop a system of 6 sub-products of cultural tourism; create a pilot image cultural event “RIVIERA across centuries”; to form a professional organisation plan and common marketing platform for marketing cultural tourism “RIVIERA”
Project title |
365 days of cultural tourism in the Central European cradle |
ERDF funds |
435,588.45 EUR |
Project duration
(month/year – month/year) |
1.4.2011 – 31.3.2013 |
Lead partner |
Občina Piran |
Partners |
Turistično združenje Portorož Turistično združenje mesta Opatija (Turistička zajednica grada Opatija) Grad Opatija |
Regions involved |
SI:Obalno-kraška regija HR:Primorsko-goranska županija |
Website | SI: http://www.365danariviere.eu/sl/home |
Key results and performed activities (quantitative results; max. 3 – 5)
6 tourist products, active throughout the year;
1 cross-border ‘image’ event;
5000 visitors on every event.